How London, Ontario used Red MMAX™ and TrafficPatternsXD™ on the East London Link BRT corridor to safely integrate protected bike infrastructure alongside transit operations with all-season durability.

Strengthening Cycling & Transit Integration with Long-Lasting Surface Solutions

Project: East London Link – London, ON Products Used: MMAX™ + TrafficPatternsXD™

The Challenge

As part of London's ambitious Complete Streets strategy, the East London Link BRT corridor required durable, high-performance surface systems to safely integrate protected bike infrastructure alongside transit operations. However, the city faced several persistent challenges:

• Rapid lane fading from UV exposure, weather, and vehicle stress
• Slippery surfaces increasing risk at intersections and crossings
• Frequent maintenance cycles draining time and budgets
• Limited material resilience to de-icing chemicals and freeze–thaw conditions

To meet long-term safety and cost-efficiency targets, London needed surface treatments that could perform in all seasons while supporting multimodal design.

The Solution: Red MMAX™ + TrafficPatternsXD™

HUB Surface Systems deployed a dual-material strategy engineered specifically for multimodal corridors:

Red MMAX™ – Bus Lanes

• High-performance methyl methacrylate (MMA) coating with excellent UV and chemical resistance
• Bold green pigmentation ensures lasting visibility and modal clarity
• Anti-slip surface texture designed for year-round bus and pedestrian safety
• Withstands snowplows, salt, and daily wear with minimal maintenance

TrafficPatternsXD™ – Crosswalks & Conflict Zones

• Preformed thermoplastic with aggregate texture for maximum skid resistance
• Applied at pedestrian crossings, intersections, and conflict points
• Fast installation using inlay bonding — minimal disruption, long-lasting results
• Supports wayfinding, pedestrian safety, and transit flow

Implementation Highlights

• Red MMAX™ was applied along the BRT corridor to clearly delineate protected bike lanes
• TrafficPatternsXD™ was installed at major pedestrian crossings and intersections
• Work was coordinated around transit schedules and performed by HUB-certified crews for optimal adhesion and longevity

Results

• Improved cycling safety through high-visibility, skid-resistant surfaces
• Reduced repainting and maintenance costs across active transportation zones
• Enhanced multimodal coordination with clear visual cues for riders, drivers, and pedestrians
• All-season durability in one of Canada's most challenging winter climates

Conclusion

By integrating Green MMAX™ for protected bike lanes and TrafficPatternsXD™ at key crossings, the City of London elevated both the safety and efficiency of its East London Link corridor. This project showcases the power of engineered surface systems to deliver:

• Year-round pedestrian safety in Canada's most demanding transit zones
• Lower lifecycle costs through reduced repainting and repair needs
• Improved rider experience at key transfer hubs and platforms
• **Better integration with multimodal design standards