How London, Ontario used Red MMAX™ and TrafficPatternsXD™ on the East London Link BRT corridor to safely integrate protected bike infrastructure alongside transit operations with all-season durability.
Project: East London Link, London, ON Products Used: MMAX™ + TrafficPatternsXD™
The Challenge
As part of London's ambitious Complete Streets strategy, the East London Link BRT corridor required durable, high-performance surface systems to safely integrate protected bike infrastructure alongside transit operations. However, the city faced several persistent challenges:
- Rapid lane fading from UV exposure, weather, and vehicle stress
- Slippery surfaces increasing risk at intersections and crossings
- Frequent maintenance cycles draining time and budgets
- Limited material resilience to de-icing chemicals and freeze–thaw conditions
To meet long-term safety and cost-efficiency targets, London needed surface treatments that could perform in all seasons while supporting multimodal design.
The Solution: Red MMAX™ + TrafficPatternsXD™
HUB Surface Systems deployed a dual-material strategy engineered specifically for multimodal corridors:
Red MMAX™: Bus Lanes
- High-performance methyl methacrylate (MMA) coating with excellent UV and chemical resistance
- Bold green pigmentation ensures lasting visibility and modal clarity
- Anti-slip surface texture designed for year-round bus and pedestrian safety
- Withstands snowplows, salt, and daily wear with minimal maintenance
TrafficPatternsXD™: Crosswalks & Conflict Zones
- Preformed thermoplastic with aggregate texture for maximum skid resistance
- Applied at pedestrian crossings, intersections, and conflict points
- Fast installation using inlay bonding: minimal disruption, long-lasting results
- Supports wayfinding, pedestrian safety, and transit flow
Implementation Highlights
- Red MMAX™ was applied along the BRT corridor to clearly delineate protected bike lanes
- TrafficPatternsXD™ was installed at major pedestrian crossings and intersections
- Work was coordinated around transit schedules and performed by HUB-certified crews for optimal adhesion and longevity
Results
- Improved cycling safety through high-visibility, skid-resistant surfaces
- Reduced repainting and maintenance costs across active transportation zones
- Enhanced multimodal coordination with clear visual cues for riders, drivers, and pedestrians
- All-season durability in one of Canada's most challenging winter climates
Conclusion
By integrating Green MMAX™ for protected bike lanes and TrafficPatternsXD™ at key crossings, the City of London elevated both the safety and efficiency of its East London Link corridor. This project showcases the power of engineered surface systems to deliver:
- Year-round pedestrian safety in Canada's most demanding transit zones
- Lower lifecycle costs through reduced repainting and repair needs
- Improved rider experience at key transfer hubs and platforms
- Better integration with multimodal design standards
