Geary Works lettering and green gear graphics set into an asphalt path

Application

Community Branding

Neighbourhood identity, cultural art and wayfinding, heat-applied to the street in preformed thermoplastic.

Neighbourhood identity. Becoming part of the street.

Every neighbourhood has a story.

Crests, wayfinding, heritage markers along with BIA identities add to the surface. The street can tell the story.

How it works

Community branding puts a neighbourhood's name, crest and story into the surface of its streets. DecoMark is the system: custom graphics factory-cut in preformed thermoplastic to the community's artwork, in standard and premium colours, and heat-applied to asphalt or concrete, where it bonds to the surface. It carries BIA wayfinding and business district branding, heritage markers, Pride crossings and First Nations artwork made in partnership with the nation. TrafficPatterns and TrafficPatternsXD carry the same identity into the crosswalks, as at UBC, where the Musqueam crosswalk was designed by the university and the nation together in TrafficPatterns, and StreetPrint stamps a heritage streetscape into the asphalt itself. All of it is made from vector artwork and installed by HUB's certified installers.

Specify community branding.

A free Lunch & Learn takes your team through the systems for this work, with samples on the table.

The work

HUB installations, photographed on site.

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Lunch & Learn

Book a Lunch & Learn on community branding for your team. Forty-five minutes, samples and spec language, lunch included.

Book a Lunch & Learn