How Polygon Realty used StreetPrint stamped asphalt to brand the roadways and driveways of the Windsor Gate masterplanned community in Coquitlam, creating a distinctive brick-style aesthetic that reinforces property identity.
HUB provides customizable surfaces that give public spaces a visual identity: colourful crosswalks, decorative paving patterns, and custom logos and graphics that reflect the character of a community.
Introduction
When constructing residential areas or single properties, the exterior and surroundings are what people notice first. With a residential group of properties, careful branding supports property values, sets the properties apart, and increases buyer interest and resident satisfaction. This is where StreetPrint can make a significant difference. By applying StreetPrint to driveways and roadways, it is possible to have durable, highly visible branding that residents and potential buyers will notice immediately.
The Problem
A newly planned community by Polygon Realty called Windsor Gate, Masterplanned Community was looking for branding on roadways surrounding the series of properties to help increase the feeling of community and to reinforce the branding of the property. Windsor Gate, Masterplanned Community is a group of properties that have a central club and the connected properties needed to look like an integrated neighbourhood.
Stakeholders: Polygon Realty, Windsor Gate development, Square One Paving, Residents
Requirements
After discussing this with the stakeholders, HUB understood that the following mattered most to the project:
| Requirement | Details |
|---|---|
| Visual & emotional appeal | Urban areas should look inviting and friendly |
| Lifestyle | The properties should have a distinct feel that suggests the calming and luxury lifestyle that accompanies living in the properties |
| High durability | Should demonstrate quality while being highly durable so that wear and tear will not degrade from the exterior aesthetics of the property |
At HUB, we see projects like these as a property's storefront. They act as a way of introducing a property or neighbourhood before a person enters it.
Solution
StreetPrint, using Genuine Stamped Asphalt, was used to create a brick road-like aesthetic that also incorporated the property's logo onto road surfaces near the property. The logo's three colours, worked into the walkways and dividers, created a natural boundary. It is immediately apparent to anyone entering the property that there is a high quality of living to be had in the properties beyond this visual boundary.
The Result
Streets that read as brick-lined, in the middle of Coquitlam. The roads feel warm, and the branding makes it clear that visitors have entered a neighbourhood.
