Kitchener's Veterans Crosswalk uses TrafficPatterns® preformed thermoplastic to deliver a permanent Remembrance Day tribute — high-contrast, skid-resistant, and built to outlast paint.
Honouring Canada's Veterans with High-Performance Crosswalks
Paint fades. Memory shouldn't.
Kitchener's new Veterans Crosswalk pairs a powerful civic tribute with durable, high-visibility surface technology built for Canadian conditions.
Why Brand the Ground?
Stories endure when they live where people move. Branded crosswalks and civic markings turn everyday routes into places of memory—reinforcing identity, guiding behaviour at pedestrian conflict points, and reducing repainting cycles versus conventional paint.
Benefits of thermoplastic community branding:
- High-contrast visibility that drivers recognize at approach distance
- UV-stable colour for long-term legibility
- Skid-resistant surface for pedestrian confidence
- Faster installs with minimal traffic disruption
Project Snapshot: Kitchener, ON
| Purpose | A permanent Remembrance Day tribute embedded in daily life |
| Location | East Ave entrance to the Kitchener Memorial Auditorium (a living memorial) |
| Partners | City of Kitchener; Legion branches (Fred Gies #50, Polish Veterans #412); Royal Highland Fusiliers |
| Installer | MultiSeal |
| System | TrafficPatterns® preformed thermoplastic (commemorative pattern with high contrast) |
Why TrafficPatterns® Here?
The city needed ceremony-ready impact without long closures, and a surface that holds up through winter. TrafficPatterns® heat-bonds to asphalt for a durable, non-slip finish with crisp edges and colour accuracy.
- Preformed panels for precise layout and fast night/off-peak work
- UV-stable pigments to help colours stay true season after season
- Proven skid performance for active pedestrian crossings
- Works alongside DecoMark® for crests, seals, and wordmarks
Installation at a Glance
- Off-peak traffic control and surface prep
- Panels positioned to municipal standards
- Heat-bonded finish integrates with the pavement
- Rapid return-to-service ahead of Remembrance Day events
Outcomes
- Consistent, high-contrast visibility for drivers and pedestrians
- Lower repainting frequency vs paint-only treatments
- A repeatable community-branding template for future civic projects
- Civic pride anchored in the public realm
The Kitchener Veterans Crosswalk demonstrates that infrastructure and commemoration aren't mutually exclusive. With the right material system, a crosswalk can carry meaning for decades—through every snowplow pass and every Remembrance Day service.
Interested in a community branding project for your municipality? Contact HUB Surface Systems to discuss design options and book a Lunch & Learn.
