Kitchener's Veterans Crosswalk uses TrafficPatterns preformed thermoplastic for a lasting Remembrance Day tribute: high-contrast and skid-resistant.
Kitchener's new Veterans Crosswalk pairs a powerful civic tribute with durable, high-visibility surface technology built for Canadian conditions.
Branding the ground
Stories endure when they live where people move. Branded crosswalks and civic markings make an everyday route a place of memory, and they guide drivers and pedestrians where they meet, with far less repainting.
Benefits of preformed thermoplastic for community branding:
- High-contrast visibility that drivers recognize at approach distance
- UV-stable colour for long-term legibility
- Skid-resistant surface for pedestrian confidence
- Faster installs with minimal traffic disruption
Project Snapshot: Kitchener, ON
| Purpose | A lasting Remembrance Day tribute embedded in daily life |
| Location | East Ave entrance to the Kitchener Memorial Auditorium (a living memorial) |
| Partners | City of Kitchener; Legion branches (Fred Gies #50, Polish Veterans #412); Royal Highland Fusiliers |
| Installer | MultiSeal |
| System | TrafficPatterns preformed thermoplastic (commemorative pattern with high contrast) |
Why the city chose TrafficPatterns
The city needed the crosswalk ready for the ceremony without long closures, and a surface that holds up through winter. TrafficPatterns is heat-applied and bonds to the asphalt for a durable, skid-resistant finish with crisp edges and true colour.
- Preformed panels for precise layout and fast night/off-peak work
- UV-stable pigments to help colours stay true season after season
- Proven skid resistance for busy crosswalks
- Works alongside DecoMark for crests, seals, and wordmarks
Installation at a Glance
- Off-peak traffic control and surface prep
- Panels positioned to municipal standards
- Heat-applied, the finish bonds to the pavement
- Rapid return-to-service ahead of Remembrance Day events
Outcomes
- Consistent, high-contrast visibility for drivers and pedestrians
- Less repainting
- A repeatable community-branding template for future civic projects
- Civic pride anchored in the public realm
The Kitchener Veterans Crosswalk is infrastructure and commemoration in one. With the right material, a crosswalk can carry meaning for years, through every snowplow pass and every Remembrance Day service.
Interested in a community branding project for your municipality? Contact HUB Surface Systems to discuss design options and book a Lunch & Learn.
