Horizontal Branding & Wayfinding for the Spirit Trail
Project

Wayfinding and branding on the Spirit Trail

Nov 1, 20183 min read

DuraTherm crosswalks and DecoMark wayfinding markings provide community branding and directional signage along Vancouver's 35 km Spirit Trail greenway on the North Shore.

Preformed thermoplastic paving

Community branding and wayfinding on the pavement

The Spirit Trail aims to integrate a series of isolated public spaces in an effort to forge social, cultural and ecological connections between Vancouver's North Shore communities and their surroundings. When complete, it will consist of a 35 km greenway that stretches from Horseshoe Bay in West Vancouver through Tsleil-Waututh First Nation, the City of North Vancouver to Deep Cove in the District of North Vancouver. Community branding and trail wayfinding, marked on the pavement itself, are central to it.

Prior to the design and implementation of the Spirit Trail project, the North Shore waterfront was an under-utilized stretch of land with limited access to the harbour front, a weak civic identity, lack of recreational infrastructure, and rampant invasive plant species. The goal for this project was to create an integrated, multi-use trail and greenway system that restores the waterfront edge for local plant and wildlife species, is accessible, continuous and reflects the regional character, and serves as an urban amenity for a variety of users.

As the prime consultant for planning and design, space2place collaborated with the City, the District, key stakeholders, local business owners, and the public in order to create a community-supported vision and set of design criteria.

  • DuraTherm crosswalks: The first of the 'Spirit' crosswalks were installed over seven years ago, and more have gone in each year since as the trail develops. DuraTherm is a custom preformed thermoplastic inlaid into the asphalt, installed wherever the trail crosses a principal roadway.
  • DecoMark wayfinding markings: Used more and more along the Spirit Trail as directional signage on the pavement, pointing people to the trail and to community amenities.
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