Veterans Crosswalk: Community Branding that Lasts

Honouring Canada’s Veterans with High-Performance Crosswalks

Paint fades. Memory shouldn’t. Kitchener’s new Veterans Crosswalk pairs a powerful civic tribute with durable, high-visibility surface technology built for Canadian conditions.

TrafficPatterns®

For Community Branding

Why Brand the Ground?

Stories endure when they live where people move. Branded crosswalks and civic markings turn everyday routes into places of memory—reinforcing identity, guiding behaviour at pedestrian conflict points, and reducing repainting cycles versus conventional paint.

Benefits

High-contrast visibility that drivers recognize

UV-stable colour for long-term legibility

Skid-resistant surface for pedestrian confidence

Faster installs; minimal disruption

Project Snapshot: Kitchener, ON

Purpose: A permanent Remembrance Day tribute embedded in daily life

Location: East Ave entrance to the Kitchener Memorial Auditorium (a living memorial)

Partners: City of Kitchener; Legion branches
(Fred Gies #50, Polish Veterans #412); Royal Highland Fusiliers

Installer: MultiSeal

System: TrafficPatterns® preformed thermoplastic (commemorative pattern with high contrast)

Why TrafficPatterns® Here?

The city needed ceremony-ready impact without long closures and a surface that holds up through winter. TrafficPatterns® heat-bonds to asphalt for a durable, non-slip finish with crisp edges and colour accuracy.

Preformed panels for precise layout and fast night/off-peak work
UV-stable pigments to help colours stay true
Proven skid performance for crossings
Works alongside DecoMark® for crests, seals, and wordmarks

Installation at a Glance

Off-peak traffic control and surface prep
Panels positioned to municipal standards
Heat-bonded finish integrates with the pavement
Rapid return-to-service ahead of Remembrance Day events

Outcomes

Consistent, high-contrast visibility for drivers and pedestrians
Lower repainting frequency vs paint-only treatments
A repeatable community-branding template for future projects
Civic pride anchored in the public realm

Discover TrafficPatterns®

🛠 TrafficPatterns at a glance

Engineered Surface Solutions for Modern Urban Infrastructure

TrafficPatterns® | Preformed thermoplastic markings for decorative crosswalks and streetscapes

Best For: Enhanced crosswalks, pedestrian zones, and traffic calming areas

Key Features:

Surface-applied designs created with colour
Available in various standard patterns and colours
Quick installation with minimal traffic disruption
Custom designs available

Performance Highlights:

Durable and skid-resistant surface
Fade-resistant colors for long-term visibility
Suitable for both asphalt and concrete substrates

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