In Simcoe, Ontario, a young resident's two-year fundraising campaign led to a vibrant rainbow crosswalk installed with TrafficPatternsXD, a lasting symbol of community inclusivity and LGBTQ+ support.
Celebrating inclusivity with a splash of colour
In Simcoe, Ontario, an unassuming intersection now has a rainbow crosswalk, a display of unity, acceptance, and pride, made possible by TrafficPatternsXD, a preformed thermoplastic known for its durability and the designs it allows. Multiseal installed it.
The result is a high-traction rainbow crosswalk that adds colour to the town's streets. Its grip reduces the risk of slips and falls.
The crosswalk is also a symbol of inclusivity. Its colours, those of the Pride flag, show the town's commitment to diversity and LGBTQ+ inclusion. It was installed by Multiseal.
Why TrafficPatternsXD
TrafficPatternsXD, a preformed thermoplastic pavement marking material, is known for its durability. It is made for high-traffic areas, which suits a crosswalk like Simcoe's. It gives a safe, long-lasting surface and takes intricate designs and bright colours.
Ryder's rainbow
Behind the rainbow crosswalk is an inspiring tale of tenacity and community. A young resident named Ryder spearheaded a two-year fundraising campaign for the project. Her vision of a rainbow crosswalk, like the ones she'd seen in neighbouring communities, spurred local individuals and businesses into action. The result brightens the town and stands for its commitment to equality and diversity.
The symbolism and impact of the Pride-inspired rainbow crosswalk in urban spaces
Pride crosswalks have grown in popularity, for how they look and for what they represent. These colourful features serve as public art pieces that express acceptance and support for the LGBTQ+ community. When installed in key urban locations, they enhance the decorative streetscape and promote a sense of community pride.
Durable decorative crosswalks
TrafficPatternsXD continues to be the go-to solution for decorative crosswalks across North America. Its durability, combined with the almost limitless potential for unique designs, makes it the preferred choice for urban planners, city engineers, and architects. The pride-inspired rainbow crosswalk in Simcoe is just one example of how TrafficPatternsXD contributes to the transformation of public spaces into safer, more inclusive, and more visually appealing environments.
Looking forward
Simcoe's crosswalk shows what a durable material, a good design and a young girl's determination can do together.




