How Cadillac Fairview used TrafficPatternsXD stamped asphalt to create an inviting, heritage-inspired streetscape at Fairview Park in Kitchener that combines brick aesthetics with high-traffic durability and universal accessibility.
Commercial Applications
How stamped asphalt helped with a high traffic parking lot at Fairview Park in Kitchener.
Planning for large scale retail requires precise plans to control customer flow. In many locations, this also requires planning for customer intake and outflow. The more convenient and well planned the development, the more likely customers are to frequently return to a commercial development.
Introduction
With the damage that COVID-19 has done to traditional retail, every detail matters. At the same time, consumers are becoming very sensitive to environmentally friendly designs.
This is the sweet spot for stamped asphalt as it provides environmentally friendly solutions that are economically effective for commercial businesses looking to increase thoroughfare. HUBSS' products deliver by combining long-lasting solutions which have versatility in designs along with environmentally friendly solutions.
Making retail areas more consumer friendly and inviting is critical. Even as more consumers are incorporating e-commerce, many consumers are using a hybrid approach. Customer behavior like BOPIS (Buy online, pickup in store) along with shopping at a storefront and then purchasing online are important. A report by the ICSC shows that opening a retail store increases local website traffic by 37% the following quarter.
The Problem
Fairview Park development was looking for a streetscape solution that could serve as an inviting outdoors, weaving together retail, office, restaurants and entertainment.
Stakeholders: Cadillac Fairview, Colliers International, Petroff Partnership Architects, Roy Higgs International, Ontario Teachers' Pension Plan (portfolio owners), Kitchener Municipality
Requirements
After discussing this with all various stakeholders, HUBSS representatives understood that the following were very important performance indicators for the success of the project:
| Requirement | Details |
|---|---|
| Design | Urban areas should look inviting and friendly |
| Durability | Durability both from surface traffic and from large differences in weather patterns from winter to summer |
| Sustainability | The transformed landscape needs to be able to endure a lot of foot traffic on a frequent or constant basis |
Solution
Cadillac Fairview relied on TrafficPatternsXD to deliver both the customized design and mixed high-performance walkways with parking lots. TrafficPatternsXD delivers both durability along with design flexibility.
TrafficPatternsXD has anti-skid functionality through its leveled gradient, helping provide pedestrians with increased foot traction in wet or snowy conditions. This stamped asphalt solution is installed on monolithic asphalt pavement, to prevent any type of unevenness and promotes universal design for accessibility by people with different movement capabilities.
The Result
The area was designed to combine traditional brick materials with more contemporary designs as a tribute to the city's Victorian-era industrial past. TrafficPatternsXD was able to accomplish this by providing thermoplastics that provide a bevel reminiscent of brick-lined streets without having the associated maintenance costs.
