Strengthening Cycling & Transit Integration with Long-Lasting Surface Solutions

Project: East London Link – London, ON Products Used: MMAX™ + TrafficPatternsXD™

The Challenge

As part of London’s ambitious Complete Streets strategy, the East London Link BRT corridor required durable, high-performance surface systems to safely integrate protected bike infrastructure alongside transit operations. However, the city faced several persistent challenges:

Rapid lane fading from UV exposure, weather, and vehicle stress
Slippery surfaces increasing risk at intersections and crossings
Frequent maintenance cycles draining time and budgets
Limited material resilience to de-icing chemicals and freeze–thaw conditions

To meet long-term safety and cost-efficiency targets, London needed surface treatments that could perform in all seasons while supporting multimodal design.

The Solution: Red MMAX™ + TrafficPatternsXD™

HUB Surface Systems deployed a dual-material strategy engineered specifically for multimodal corridors:

Red MMAX™ – Bus Lanes (fix)

High-performance methyl methacrylate (MMA) coating with excellent UV and chemical resistance
Bold green pigmentation ensures lasting visibility and modal clarity
Anti-slip surface texture designed for year-round Bus and pedestrian safety
Withstands snowplows, salt, and daily wear with minimal maintenance

TrafficPatternsXD™ – Crosswalks & Conflict Zones

Preformed thermoplastic with aggregate texture for maximum skid resistance
Applied at pedestrian crossings, intersections, and conflict points
Fast installation using inlay bonding—minimal disruption, long-lasting results
Supports wayfinding, pedestrian safety, and transit flow

East London Link - London, ON

Implementation Highlights

Red MMAX™ was applied along the BRT corridor to clearly delineate protected bike lanes
TrafficPatternsXD™ was installed at major pedestrian crossings and intersections
Work was coordinated around transit schedules and performed by HUB-certified crews for optimal adhesion and longevity

📈 Results

✅ Improved cycling safety through high-visibility, skid-resistant surfaces
✅ Reduced repainting and maintenance costs across active transportation zones
✅ Enhanced multimodal coordination with clear visual cues for riders, drivers, and pedestrians
✅ All-season durability in one of Canada’s most challenging winter climates

Conclusion

By integrating Green MMAX™ for protected bike lanes and TrafficPatternsXD™ at key crossings, the City of London elevated both the safety and efficiency of its East London Link corridor. This project showcases the power of engineered surface systems to:

✔ Year-round pedestrian safety in Canada’s most demanding transit zones
✔ Lower lifecycle costs through reduced repainting and repair needs
✔ Improved rider experience at key transfer hubs and platforms
✔ Stronger compliance with multimodal standards and accessibility codes

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🛠 Product Line at a Glance

Engineered Surface Solutions for Modern Urban Infrastructure

TrafficPatternsXD™ | Preformed thermoplastic system for high-traffic crosswalks and intersections

Best For: Pedestrian crossings, streetscape enhancements and traffic calming zones

Key Features:

Aggregate-reinforced thermoplastic for enhanced durability
Supplied in 150 mil thickness (3.8 mm)
Installed using infrared heating and stamping technology
Aesthetically pleasing designs and high contrast visibility

Performance Highlights:

Designed to withstand heavy vehicular loads
Maintains skid resistance over time
Low maintenance with long service life

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MMAX® | Methyl methacrylate (MMA) resin-based coating for high-durability lane markings

Best For: Bus lanes, bike lanes, transit routes, and high-traffic areas requiring high colour contrast.

Key Features:

Exceptional durability and skid resistance
Fast-curing, allowing for minimal traffic disruption
Color-stable pigments for long-lasting visibility
Extended application temperature range (35°F to 150°F / 2°C to 66°C)

Performance Highlights:

High friction surface suitable for all weather conditions
Resistant to snowplow damage and de-icing chemicals
Ideal for year-round application

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TrafficPatterns® | Preformed thermoplastic markings for decorative crosswalks and streetscapes

Best For: Enhanced crosswalks, pedestrian zones, and traffic calming areas

Key Features:

Surface-applied designs created with colour
Available in various standard patterns and colours
Quick installation with minimal traffic disruption
Custom designs available

Performance Highlights:

Durable and skid-resistant surface
Fade-resistant colors for long-term visibility
Suitable for both asphalt and concrete substrates

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StreetBond® SB150 | Advanced waterborne epoxy-modified acrylic coating for asphalt and concrete surfaces

Best For: Colored area markings, pedestrian realms, and urban streetscapes

Key Features:

UV-stable and skid-resistant finish
Flexible to accommodate substrate movement without cracking
Low VOC and environmentally responsible
Available in a wide range of standard / custom colours, including solar-reflective options

Performance Highlights:

Cures in 24hrs (25°C)
Durable under various weather conditions
Extends pavement life by protecting against UV and weathering

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DecoMark® | Preformed thermoplastic graphics for branding and wayfinding

Best For: Logos, surface signs, community branding, wayfinding and decorative markings.

Key Features:

Customizable designs to match branding requirements
High UV resistance ensures vibrant colors over time
Easy application with propane heat torch

Performance Highlights:

Engineered to last 6 to 8 times longer than paint
Maintains appearance in high-traffic pedestrian areas
Enhances community identity and navigational clarity

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💬 Ready to Collaborate?

Whether you’re working on a master plan, issuing an RFP, or looking for long-term solutions to reduce maintenance costs—HUB’s surface systems deliver performance you can trust, backed by 25+ years of experience in Canada.

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