Educational Facilities

Helping the University of British Columbia and Musqueam to build a feature UBC Musqueam Crosswalk using our patented TrafficPatterns at the intersection of University Boulevard and Wesbrook Mall

Educational facilities


For educational institutes, creating an environment that is welcoming and engaging to students is important. When the University of British Columbia was deciding how to enhance the arrival experience of students on campus, they decided that one important feature would be a decorated crosswalk that also celebrates Musqueam society.

Given the intricacy of the design and how high traffic the area was along with the local environment requirements, TrafficPatterns was decided as the best option to provide the durability along with the intricate detail necessary.

The problem

The University of British Columbia in collaboration with Musqueam staff, elders and community members were doing various enhancements to its campus and wanted to reintroduce Musqueam culture. Along with the art and cultural displays in campus, they were looking for a distinctive feature to welcome students that would also acknowledge how the University is located on ancestral Musqueam land.
Stakeholders: Campus and Community Planning at the University of British Columbia, Musqueam staff, elders, and community members.



Needs to be a distinctive landmark which welcomes students to the campus

High durability
Must be durable to withstand lots of use while still preserving design
All weather conditions
The transformed landscape needs to be able to endure a lot of foot traffic on a frequent or constant basis
Slip resistance
Needs to be skid/slip resistant to provide traction even if in wet or icy conditions


TrafficPatterns ® is a heavy duty pavement marking material with significant durability, providing long-life with little requirements for maintenance. The material is directly positioned and is a cost-efficient way of getting complex designs onto asphalt.

The result:

A beautiful design that welcomes students to the campus while also celebrating and reintroducing Musqueam culture.

What's next?

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Learn more about TrafficPatterns ® on our product page