⭐ PUBLIC SAFETY SOLUTIONS

Pedestrian Safety Solutions:
How High-Visibility Crosswalks Save Lives

Canadian Municipalities Are Proving That Surface Treatments Reduce Crashes—Without Full Reconstruction

Canadian cities face a critical pedestrian safety challenge. Toronto saw 78 traffic fatalities in 2016, prompting the launch of Vision Zero. Vancouver has a road death rate of 2.4 per 100,000 population—higher than Toronto’s 2.2. Transport injuries cost Canada $3.6 billion annually.

The encouraging news? Cities implementing Vision Zero strategies with high-visibility crosswalk systems and traffic calming surface treatments are seeing measurable improvements:

High-visibility crosswalk using TrafficPatternsXD thermoplastic increases driver yielding behavior and reduces pedestrian crash risk.

Edmonton: Achieved 30% decrease in pedestrian deaths 

since 2015 through data-driven infrastructure changes

Toronto: Reduced pedestrian deaths from 39 per year
(2013-2019 average) to 22 in 2022—a 44% reduction

Montreal: Lowest road death rate among 

major Canadian cities at 1.3 per 100,000 population

The common thread in these success stories? Strategic deployment of high-visibility pavement markings, colored crosswalks, and traffic calming surface systems that change driver behavior without massive reconstruction budgets.

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The Science Behind High-Visibility Crosswalks

How Visual Contrast Changes Driver Behavior

Research demonstrates that crosswalk visibility enhancements—high-contrast patterns, colored treatments, and advance warning markings—significantly modify driver behavior at pedestrian crossings.

Key Research Findings:

  • High-visibility continental and ladder-style crosswalks reduce vehicle speeds by 1.4-1.9 mph compared to standard parallel lines
  • Speed reductions remain sustained 12+ months after installation
  • Driver yielding behavior increases significantly at marked high-visibility crossings
  • Night visibility is critical—enhanced markings maintain retro-reflectivity far longer than paint

Why It Works:

Drivers respond to visual contrast and pattern density. Standard parallel-line crosswalks provide minimal visual interruption. High-visibility continental, ladder, or decorative patterns create unmistakable cues that trigger cognitive recognition and speed reduction—particularly important at uncontrolled crossings where pedestrian vulnerability is highest.

Main Street Transformations

Before: The Barriers Blocking Success

After: High-Visibility Solutions

Many Canadian main streets and arterial roads were designed in an era when vehicle throughput trumped pedestrian safety. The results show in crash data:

Long crossing distances without refuge islands

Unmarked or faded crosswalks

High vehicle speeds (50+ km/h)

Poor lighting and visibility

Lack of advance warning for drivers

Modern pedestrian safety interventions use surface treatments to create immediate safety improvements:

TrafficPatternsXD high-durability crosswalks with continental or ladder patterns
StreetBond colored pavement in pedestrian refuge islands and conflict zones
DecoMark custom safety messaging and wayfinding graphics
PreMark advance yield markings and high-visibility stop bars

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Schedule a free site assessment to see how surface treatments can improve safety at your high-priority locations.

Contact:
Doug Bain (ON, QC, Maritimes): (416) 540-9287
Cleve Stordy (BC, AB, SK, MB): (604) 309-8212

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High-Performance Crosswalk Solutions

1. TrafficPatternsXD® – Extreme Durability Thermoplastic

Best For: Signalized intersections, school zones, downtown commercial districts,
transit corridors—any high-traffic pedestrian crossing requiring maximum durability.

Key Features

  • Aggregate-reinforced preformed thermoplastic engineered for extreme wear resistance
  • Continental, ladder, zebra, and custom decorative patterns available
  • Factory-manufactured consistency: uniform 90+ mil thickness throughout
  • Heat-bonded installation creates permanent molecular adhesion
  • Immediate return to service—no curing time
  • Meets all Canadian MUTCD and TAC standards

Performance Highlights

  • Proven 5-10 year durability in heavy traffic environments
  • Maintains high-contrast visibility throughout service life
  • Resists snowplow damage, de-icing chemicals (calcium chloride, salt),
    freeze-thaw cycling
  • Embedded glass beads maintain night visibility without degradation
  • Superior lifecycle cost—outlasts paint 6-8 repaint cycles

Real-World Application

York Region Transit and Metro linx:

Used TrafficPatternsXD in high-volume bus rapid transit corridors where extreme durability is essential.
The system withstands constant bus traffic, turning forces, and aggressive winter maintenance.

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VIVA Rapid Transit
VIVA Rapid Transit

2. TrafficPatterns® – Standard High-Performance Thermoplastic

Best For: Enhanced crosswalks, mid-block crossings, residential neighborhood traffic calming, pedestrian zones, community branding applications.

Key Features

  • Aggregate-reinforced preformed thermoplastic engineered for extreme wear resistance
  • Continental, ladder, zebra, and custom decorative patterns available
  • Factory-manufactured consistency: uniform 90+ mil thickness throughout
  • Heat-bonded installation creates permanent molecular adhesion
  • Immediate return to service—no curing time
  • Meets all Canadian MUTCD and TAC standards

Performance Highlights

  • Proven 5-10 year durability in heavy traffic environments
  • Maintains high-contrast visibility throughout service life
  • Resists snowplow damage, de-icing chemicals (calcium chloride, salt),
    freeze-thaw cycling
  • Embedded glass beads maintain night visibility without degradation
  • Superior lifecycle cost—outlasts paint 6-8 repaint cycles

🛠 Featured Proroducs

Decorative Surface Solutions for Modern Urban Infrastructure

Best For

Enhanced crosswalks, pedestrian zones, community branding, traffic calming areas, and colour-based district identity.

Key Features

  • Surface-applied, colour-integrated designs engineered for decorative crosswalks and placemaking.

  • Available in an extensive library of standard patterns and colours.

  • Custom shapes and colourways can be produced for corridor branding or cultural motifs.

  • Fast installation, allowing most crossings to reopen the same day with minimal disruption.

  • Compatible with both asphalt and primed concrete, expanding placement options across streets, plazas, and forecourts.

Performance Highlights

  • Durable, skid-resistant surface suitable for high-pedestrian environments.

  • Fade-resistant pigments maintain visual clarity and contrast over time.

  • Strong bond to pavement, reducing maintenance and repaint cycles.

  • Excellent option for corridor-wide decorative upgrades without full reconstruction.

Learn more →

Best For: High-traffic intersections, bus routes, turning lanes, transit plazas, steep grades,

and any location requiring maximum durability and enhanced traction.

Key Features:

  • Aggregate-reinforced, textured system engineered for extreme wear conditions.

  • High-skid surface profile that improves traction in wet and turning environments.

  • Thick, durable construction designed to handle bus scrubbing, braking, and tight turning radii.

  • Distinctive stamped texture improves visibility, legibility, and driver approach recognition.

  • Suitable for asphalt and primed concrete, including busy commercial and institutional nodes.

Performance Highlights:

  • Excellent long-term durability under repeated traffic loads and winter operations.

  • Consistent texture retention supports traction through all seasons.

  • Colour stability helps maintain corridor identity on high-use streets.

  • Ideal for safety-focused installations where longevity is critical.

Learn more →

Best For

Community logos, district branding, orientation symbols, bike/pedestrian wayfinding,

and surface signage requiring high longevity and design precision.

Key Features

  • Fully custom pre-cut graphics, including logos, emblems, arrows, icons, and text.

  • Sharp, crisp lines that remain readable under heavy foot traffic.

  • Consistent, vibrant colours aligned with brand palettes or municipal standards.

  • Fast installation using the same heat-bond process as TrafficPatterns® and XD.

  • ADA/CSA-friendly placement options—ideal for nodes, plazas, and approach areas.

Performance Highlights

  • Ultra-durable, skid-resistant surface that outlasts painted graphics.

  • High bond strength ensures symbols stay intact through weather and wear.

  • Perfect for district identity programs, campus branding, cultural expressions, and multi-use trail wayfinding.

  • Works seamlessly alongside TrafficPatterns® and TrafficPatternsXD™ for unified corridor design.

Learn more →

Recent Projects

Check out some of our best work across Canada

Keeping Pedestrians Safe & Operation Budgets Low

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Vancouver Crosswalk Design & District Identity | 2025

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Veterans Crosswalk: Community Branding with TrafficPatterns® | HUB Surface Systems

A lasting Remembrance Day tribute: Kitchener’s Veterans Crosswalk uses TrafficPatterns® preformed thermoplastic to deliver high-contrast, skid-resistant visibility and community branding at the...
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