Stamped Asphalt | Decorative Paving | HUB Surface Systems Canada

Parking Lot Wayfinding | Customer Experience

Horizontal Branding

Effective commercial parking lot wayfinding elements can make the difference between professional and positive customer experience and one that frustrates and diminishes the brand they try to serve.


Decomark in a custom ‘Broken Star’ pattern at kiosk windows in combination with ‘Safety Green’ directional arrows. These parking lot wayfinding elements serve to guide vehicles safely and efficiently to the drive-through order kiosks, reduce wait times and by extension increase sales.

By all accounts, it’s a hit and you should keep an eye out at your neighborhood Starbucks for these decorative asphalt branding and parking lot wayfinding solutions to appear soon near you.


DecoMark – Durable Preformed Thermoplastic for Custom Wayfinding and Horizontal Surface Markings


DecoMark is a Custom Wayfinding and Horizontal Surface Markings and graphics solution with application to both asphalt and concrete. DecoMark has a wide range of potential applications including: way-finding devices, traffic guidance markings, park and pathway directional markings. It is also ideal for brand extension and enhancement in retail commercial parking lots. Engineered to last 6 to 8 times longer than paint in areas exposed to traffic and even longer in areas with only pedestrian traffic.


  • Custom Commercial And Community Branding
  • Sidewalk And Pathway Accents
  • Informational And Directional Markings
  • Trail Accents And Wayfinding Markings
  • Branded Wayfinding Devices


  • Roads
  • Sidewalks & Pathways
  • Business Parks
  • Retail Parking Lots
  • Schools And University Campuses
  • Business Improvement Areas (BIA’s)
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