Parking Lot Wayfinding Enhances Brand and Creates Positive Customer Experience
Effective commercial parking lot Wayfinding elements can make the difference between a professional and positive customer experience and one that frustrates and diminishes the brand they try to serve.
Recently Starbucks has been enhancing their brand and creating positive user experience with customized horizontal pavement applied way-finding signage at drive-through locations throughout Canada. All new and existing store renovations now incorporate Decomark in a custom ‘Broken Star’ pattern at kiosk windows in combination with ‘Safety Green’ directional arrows. These parking lot wayfinding elements serve to guide vehicles safely and efficiently to the drive-through order kiosks, reduce wait times and by extension increase sales.
By all accounts it’s a hit and you should keep an eye out at your neighbourhood Starbucks for these decorative asphalt branding and wayfinding solutions to appear soon near you.