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WESTERN CANADA (604) 309-8212

Canada

EASTERN CANADA (416) 540-9287

Projects

Parking Lot Wayfinding Enhances Brand and Creates Positive Customer Experience

Effective commercial parking lot Wayfinding elements can make the difference between a professional and positive customer experience and one that frustrates and diminishes the brand they try to serve.

Asphalt-branding-wayfinding-solutions-starbucks-canada-photo1Recently Starbucks has been enhancing their brand and creating positive user experience with customized horizontal pavement applied way-finding signage at drive-through locations throughout Canada. All new and existing store renovations now incorporate Decomark in a custom ‘Broken Star’ pattern at kiosk windows in combination with ‘Safety Green’ directional arrows. These parking lot wayfinding elements serve to guide vehicles safely and efficiently to the drive-through order kiosks, reduce wait times and by extension increase sales.

By all accounts it’s a hit and you should  keep an eye out at your neighbourhood Starbucks for these decorative asphalt branding and wayfinding solutions to appear soon near you.